AV

B2C Affiliate Revenue

City Companion, serendipity moments that build profiles

Base Users (MAU)1.6M
Targetable Segment800,000
Push Notification CTR6%
Conversion Rate1%
$

Conversion Funnel

Targeted800,000
Clicked48,000
Converted480

Monthly Revenue

$9,600

Annual Revenue

$115,200

Required Conversions

480

Rev / Targeted User

$0

B2B SaaS Targeting

Audience-as-a-service for brands and promoters

Targeted Audience Size250,000
Meeting Booked Rate25%
$
Pilot β†’ Retained Conversion50%
$

Sales Funnel

Leads300
Meetings75
Pilots25
Retained13

Pilot Revenue

$625,000

Monthly ARR

$78,000

Annual ARR

$936,000

Total Pipeline

$1,561,000

Financial Dashboard

Combined revenue overview

B2C Monthly

$9,600

B2B Monthly

$78,000

Combined Monthly

$87,600

Combined ARR

$1,051,200

Path to $1,000,000 ARR

$1,051,200$1,000,000

100.0%, Gap: $0

Revenue Split

B2C 11%
B2B 89%

Revenue Breakdown

Sensitivity Analysis

Scenario comparison across key variables

B2C: Conversion Rate Impact

B2B: Retained Pilots Impact

ScenarioB2C ConvB2C MonthlyB2C AnnualB2B RetainedB2B MonthlyB2B Annual
Conservative0.5%$4,800$57,6008$48,000$576,000
Base1%$9,600$115,20013$78,000$936,000
Optimistic2%$19,200$230,40020$120,000$1,440,000
ConservativeCombined ARR: $633,600
BaseCombined ARR: $1,051,200
OptimisticCombined ARR: $1,670,400